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About

I am a product and UX designer with fourteen years across SaaS, fintech, healthcare and e-commerce. Most of that time has been spent on systems complicated enough that people had built workarounds to avoid them.

I studied philosophy before I studied graphic design, at two universities in Cluj-Napoca. That sounds like a detour until you spend a week arguing with stakeholders about what a single word on a button commits you to.

The work I am proudest of tends to look unglamorous: making a save state visible, renaming a field, restructuring a tree so people can find what they just created. On B4 that kind of change took adoption from 30% to 90%.

Lately I have been building as well as designing. Three products are live that I took from idea to shipped using AI tooling, and I have brought the same tooling into how my team at EnlivenHealth researches and hands off work. This site is one more of those builds.

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Based in
Cluj-Napoca, Romania
Languages
English, Romanian
Education
BA Graphics, University of Arts and Design (2009)
BA Philosophy, Babeș-Bolyai University (2007)

Experience

  1. EnlivenHealth

    2024 — present

    UX Design Lead

    Leading UX strategy for healthcare SaaS, balancing patient needs against provider workflows. Team of four designers. Built the design system and brought AI tooling into the department's research and handover process.

  2. Syneto

    2021 — 2024

    Sr. Product & UX Designer

    Data recovery platform for 1,200+ enterprise clients. Cut recovery time by ~30% through bulk operations and reworked flows. Built the design system that sped up handoff by ~40%.

  3. Accesa

    2019 — 2021

    Senior UX Designer

    B2B fintech products including B4 for Ratiodata. Daily active usage up 25 to 30% after usability testing. Led four designers, ran UX audits that resolved 40+ friction points.

  4. Jules by HomeIQ

    2017 — 2019

    Product & UX Designer

    Startup environment. Product strategy and UX direction, prototypes and documentation, usability research.

  5. Cognizant Softvision

    2016 — 2017

    Senior UX Designer

    B2B web and mobile applications. Established a structured UX process: heuristic evaluations, competitive analysis, user testing.

  6. iQuest / Nagarro

    2014 — 2016

    Senior UX Designer

    E-commerce and enterprise applications on the Hybris platform, B2B and B2C. Client workshops and stakeholder presentations.

Tools

Design and prototyping
Figma, Figma Make, Framer, Webflow, Principle, Spline
Research and testing
Maze, UserZoom, Userlytics, Optimal Workshop, UserTesting
AI tooling
Claude Code, Cursor, Codex, v0, Lovable, Bolt, Uizard, Replit, chatPRD, uxpilot
Delivery
Jira, Confluence, monday.com, Notion, Airtable, Slack
Code
HTML, CSS, JS, React, Angular, Bootstrap (working knowledge)

Clients

Kyivstar · Roche · Deutsche Bahn · Fresenius · Ratiodata · Syneto · Neverfail · Mobilink · G&D · HomeIQ · Agrian

Worked with directly or through agency engagements